Private foundation
MADISON, WICity and state as stated on its FY2025 returnEIN Website
The funder's latest Form 990-PF says it accepts applications. Read the instructions below before you write.
Application policy: Accepts applications, as stated on the FY2025 return.
These lines count this foundation's own Form 990-PF returns that the IRS has published as data. An amended return replaces its original. They describe past returns only.
Application guidance comes from the funder's own Form 990-PF, Part XV (the section where a private foundation says how to apply), shown as filed. It is the funder's words, not ours. These fields are free text and the IRS form cuts them short. Filers sometimes put whole sentences in the contact-name box. Shown exactly as filed.
Giving by year
Total assets by year
| Year | Form | Revenue | Expenses | Giving | Assets | Net assets |
|---|---|---|---|---|---|---|
| FY2025 | 990-PF | $15,754 | $105,926 | $104,465 | $0 |
Figures are as reported on the e-filed return, with no restatement. Fiscal years are the funder's own tax year, labelled by the calendar year the period ends in. A blank line means the return does not carry that figure; a real zero shows as $0. When an amended return replaces an original, every figure here uses the amended return. The original is not shown. Giving is what the funder actually paid out toward its charitable purpose in the year (qualifying distributions on Form 990-PF, charitable disbursements otherwise). Assets are what it holds; giving is what moves.
Recipient focus areas
Where recipients are
Based on the 6% of grant rows we could match to an organization record. The rest stay as reported. The IRS assigns the NTEE category when it grants exemption. It often reflects the original filing, not today's giving.
| Recipient | Purpose | Amount | Year | Source |
|---|---|---|---|---|
| MADISON COLLEGE FOUNDATIONMatched to this organization because 5 grant-making charities wrote this name with its EIN. Source: Schedule I of their Form 990 returns, fiscal years 2020 to 2025. Counted Oct 9, 2026.MADISON, WI | THE MADISON ADVERTISING FEDERATION FOUNDATION CREATIVE FUTURES SCHOLARSHIP ENDOWED FUND | $25,000 | 2025 |
Recipients are shown as the funder wrote them on the return. A recipient with a link was matched to an organization record; the rest stay as reported and are never guessed. Some links come from other funders' returns: when three or more of them wrote the same name and state with one EIN, and the city on this row matches, we use that EIN. The name on this row is still shown as this funder wrote it.
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| Georgia Roeming | PRESIDENT | 1.00 | $0 |
| William Kennedy | TREASURER | 1.00 | $0 |
| Michael Knapstein | TRUSTEE | 1.00 | $0 |
From the officer list on the latest e-filed return. Compensation is as reported there; a blank means the return carries no figure.
| $0 |
| FY2023 | 990-PF | −$4,502 | $6,682 | $5,875 | $90,640 | $90,640 |
| FY2022 | 990-PF | $7,533 | $6,201 | $6,000 | $101,824 | $101,824 |
| FY2021 | 990-PF | $1,129 | $5,334 | $4,550 | $100,492 | $100,492 |
| FY2020 | 990-PF | $6,545 | $7,924 | $7,000 | $104,697 | $104,697 |
| FY2019 | 990-PF | $9,580 | $7,404 | $7,175 | $106,076 | $106,076 |
| FY2018 | 990-PF | $16,426 | $7,453 | $6,221 | $103,900 | $103,900 |
| FY2017 | 990-PF | $6,141 | $7,491 | $6,415 | $102,230 | $94,927 |
| FY2016 | 990-PF | $7,388 | $6,680 | $6,500 | $96,277 | $96,277 |
| EDGEWOOD COLLEGEMatched to this organization because 11 grant-making charities wrote this name with its EIN. Source: Schedule I of their Form 990 returns, fiscal years 2020 to 2025. Counted Oct 9, 2026.MADISON, WI | MADISON ADVERTISING FEDERATION ENDOWED SCHOLARSHIP FUND | $25,000 | 2025 |
| UNIVERSITY OF WISCONSIN FOUNDATIONMADISON, WI | SJMC MADISON ADVERTISING FEDERATION SCHOLARSHIP FUND TO SUPPORT THE SCHOOL OF JOURNALISM & MASS COMMUNICATION | $25,000 | 2025 |
| UNIVERSITY OF WISCONSIN FOUNDATIONMADISON, WI | LSC MADISON ADVERTISING FEDERATION SCHOLARSHIP FUND TO SUPPORT THE COLLEGE OF AGRICULTURAL AND LIFE SCIENCES | $21,240 | 2025 |
| CARLY SCHESELCHIPPEWA FALLS, WI | SCHOLARSHIP | $1,000 | 2018 |
| KIARA CHILDSMILWAUKEE, WI | SCHOLARSHIP | $1,000 | 2017 |
| JIAYUE YANGWUHAN, HUBEI | SCHOLARSHIP | $1,000 | 2016 |
| JACOB CASELLADOWNERS GROVE, IL | SCHOLARSHIP | $1,000 | 2023 |
| ALLYSAN MELBYWAUPACA, WI | SCHOLARSHIP | $1,000 | 2020 |
| YVONNE HANSTERFERBAYSIDE, WI | SCHOLARSHIP | $1,000 | 2016 |
| GRACE COLVINREEDSBURG, WI | SCHOLARSHIP | $1,000 | 2022 |
| KATHERINE REITZNEW BERLIN, WI | SCHOLARSHIP | $1,000 | 2022 |
| JACOB KUGLITSCHPEWAUKEE, WI | SCHOLARSHIP | $1,000 | 2025 |
| OLYMPIA WUNDROCKWEST BEND, WI | SCHOLARSHIP | $1,000 | 2022 |
| AMELIE VONBELOWMADISON, WI | SCHOLARSHIP | $1,000 | 2017 |
| REESE RADLERMADISON, WI | SCHOLARSHIP | $1,000 | 2025 |
| ABBY MEYERFOND DU LAC, WI | SCHOLARSHIP | $1,000 | 2021 |
| NICOLE YAZZIEWISCONSIN DELLS, WI | SCHOLARSHIP | $1,000 | 2016 |
| JULIA SCHOENPLAIN, WI | SCHOLARSHIP | $1,000 | 2023 |
| AMANDA CONDERGENOA CITY, WI | SCHOLARSHIP | $1,000 | 2018 |
| AVA MARIA WILDENBORGVERONA, WI | SCHOLARSHIP | $1,000 | 2025 |
| CAITLIN FLYNNSTONE LAKE, WI | SCHOLARSHIP | $1,000 | 2016 |
| CLAIRE PIEPERLANESBORO, MN | SCHOLARSHIP | $1,000 | 2022 |
| LIZ GRADYOREGON, WI | SCHOLARSHIP | $1,000 | 2020 |
| MARIAH MARTINBROOKLYN, WI | SCHOLARSHIP | $1,000 | 2018 |